About Rexa
Founder & Designer of Rexa Bizou
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A timeless design aesthetic, refined craftsmanship and meaningful inspiration are at the center of the Rexa Bizou brand.
The company was founded in 2015, by designer Rekha Croes-Daryanani — born in Curaçao — after she followed the love of her life and now husband to start their new family life in Aruba.
Born July 18, 1982, Designer Rekha Croes-Daryanani was raised in a jewelry business environment, with her father being a jewelry store owner and goldsmith specialized in jewelry-making. Although she grew up around her father working his jewelry torches — making jewelry pieces from start to finish — it wasn’t until he passed away when she was 25 years old that she identified and pursued a desire to continue his legacy.
I want to use my talent to influence and inspire others with meaningful messages so that besides purchasing something beautiful for the eye, they also acquire something significant for the heart and soul
- Rekha Croes-Daryanani
Carrying on her fathers’ legacy, Rekha began her career as a Jewelry Designer in Aruba designing for Rexa Bizou - a handmade accessory line that carries both the designer’s casual line and her luxury line.
As an entrepreneur and graduated Graphic Designer, Rekha initially dedicated to her graphic design business, where she used to design digital brand products for corporate clients. A perfectly previous acquired expertise that helped her navigate successfully into designing jewelry.
“I first entered the jewelry business selling handmade pieces made by other designers. I used to sell big statement pieces, but as I started designing my pieces and developing my craft, they became smaller and more refined. Today, Rexa Bizou only sells my designs.”
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“My inspiration comes from my passion to inspire beauty and growth, as well as, the places I love to visit. I want to use my talent to influence and inspire others with meaningful messages so that besides purchasing something beautiful for the eye, they also acquire something significant for the heart and soul. And significance deserves to be adorned in beautiful gemstones and timeless designs. I have a love for crystals because of their beauty, finesse and manageability. I use Swarovski crystals and other types of crystals, combined with gold filled stainless steel.”
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The entire Rexa Bizou line is handmade, so you will never find two pieces alike. They may have a similar design and pattern, but there is never an exact equal outcome. “Handmade products have a-lot of love, dedication and craftsmanship in every piece, they are unique and made for the person who ordered it. We don’t keep a stock, each piece is specially made when ordered. In bakery terms, we say: Fresh from the oven.”
Commitment to Philanthropy
We believe that a successful company has a responsibility to support its community, and we are proud to provide philanthropic support through our organization called ‘Operation Blessing,’ where we get to support progress on issues that matter to our business and our stakeholders, such as families in need and mentoring youth entrepreneurs.
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